Purple yams have edible tubers which have a mildly sweet, earthy and nutty taste, reminiscent of sweet potatoes or taro. The violet cultivars, in particular, turn dishes distinctively vivid violet because of the high amount of anthocyanins. Purple yams are also valued for the starch that can be processed from them.
Purple yam is most common in Philippine cuisine (where it is known as ube or ubi). It is widely applied for many Philippine desserts, such as ube cake, ube cheesecake and ube crinkles, as well as an ingredient or flavor for ice cream, milk, donuts, tarts, jam and other types of pa.stries.
It is often eaten boiled, baked, or as a sweetened dessert called ube halayá; the latter being a popular ingredient in the iced dessert called halo-halo. 
Purple yam desserts have more recently entered the United States through Philippine cuisine, under the Filipino name “ube”. It is particularly popular due to the striking violet-purple color it gives to desserts.
Purple yam is commonly confused with purple/violet varieties of sweet potatoes because of their similarities in color, taste, and culinary uses. However, like other yams, purple yam tends to have a moister texture than sweet potatoes. Purple yams also have higher anthocyanin content than sweet potatoes. They can otherwise be used interchangeably in most recipes.